Taking Advantage of Resources

Television for years has been the main media source that has informed the public. But, that has changed since the internet has caught the public’s eye. The relationship between the two types of media has become extremely strong resulting in them relying upon each other to coexist. It’s claimed that television has seen its day in campaign advertising in the 2006 election (Patterson 1). But, I’m not so convinced it's true, due to my findings.

I’ve found that news stations pick up on what is happening online with campaigning as well as how and what the candidates are doing to reach the United States citizens. Stations follow the candidates across country watching their every move what they say, how they present themselves, and who they are trying to reach, or persuade they are the best candidate for President. While news broadcasters report on their findings they not only show the reports on television, but on their websites. By doing so many people instead of watching the news on television read the reports online. I’ve found that personally I tend to read online news more, because it is available when I have time to read it and catch up.

The point is that candidates are taking advantage of the publicity that news stations provide in addition to creating websites and buying time for television advertisements. Candidates are using all their resources early on to get their name out to the public and what they stand for. But, candidates are realizing that the public stray a way from watching television advertisements and the internet is a cheaper way of informing people. The result is that candidates are buying more advertisement time for television, which increases the chances of people watching them (Patterson 1).

I’m not sure if I agree with what this is proposing. On the one hand yes there is a greater chance that the public will see a campaign advertisement, but on the other people still don’t want to watch them and may change the station. I suppose it depends on who the advertisements are targeting. The older voters may be persuaded to gather their information on candidates through television and other media sources than the internet, which younger voters may. Television will remain an important media source, because of the competition, the strong linked relationship of the internet, and how it doesn’t reach everyone at this time.